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Change the role. Change the Story.

Dive Deep Into the ROI Model

The Framework behind Roiya Counseling

Many people know what they should do — set boundaries, calm down, speak up — but find themselves doing the opposite when stress hits. On the surface, that looks like a behavioral pattern, and the common approach is to analyze it: gain insight into the pattern, trace the emotions behind it, and try to change the sequence step by step.

But in practice, this can only go so far. Take someone who has struggled with depression: they may learn to track their negative thoughts and practice ways to cheer themselves up. It might work for a while when life is smooth. But when real challenges arrive, they may find themselves falling back into the same rabbit hole — despite all the skills and insights they’ve practiced.

That’s because underneath these behavioral patterns are roles: automatic positions that take hold of our body, emotions, and relationships. A “withdrawn role,” for instance, can pull the person inward no matter how much they know they should reach out.

The Role-Oriented Integrated (ROI) model helps you work at this deeper level. By mapping, upgrading, and rehearsing roles, you can step into new ways of being that actually last.

Understanding the ROI Model

Foundations: What & Why

Core Concepts: How ROI Sees People

In Action: What ROI Sessions Look Like

Integration & Misconceptions

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